I am a designer, creative, and strategist. I enjoy all aspects from conceptualization and design to the engineering components that drive complex, creative interactive experiences. I am interested in system and behavioral design where I use my visual skills to communicate and my technical skills to demonstrate. During the day I currently work as a UxUi designer in Santa Monica. By night I like to experiment with technology and play with my hacking projects.
UCLA, Los Angeles, Ca.
BA, Design | Media Arts, March 2004
UCLA ski team, daily bruin newspaper- electronic media
Art Center College of Design, Ca.
MFA, Graduate Media Design, April 2012
I like to look at user behavior and analytics to see how a system is functioning or why processes are not working at their best. I find it most interesting investigating ways to improve interactive experiences. It’s an iterative process: making a small change, seeing the results, making more changes, and seeing those results. This leads to making informed decisions on how to change the UI to improve the experience and also enhance efficiency and goals. My design process usually includes looking at accessibility, context, personas, scenarios and use cases. I enjoy doing things like site audits, wireframes, prototypes, user flows, site maps, user personas, content grids, and competitive analyses.
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If you would like to see my work in more depth, or some more of my recent work please contact me